What is the first thing that comes to mind when you think about SEO? That’s right, according to marketing companies Cardiff, it’s “keywords”. And that is also the most probable reason why your site can’t reach higher than it is in its ranks. Any SEO practice is there to optimize your site for real people. That’s why the majority of popular practices such as pushing as many keywords as possible into meta description is not enough. However, with a few other tips, you can quickly improve your site’s ranks.
- Use proper formatting.
Next time when you post another article, please, add different header tags. Not only it will help your readers navigate through passages of text, you can also add a few more keywords and improve your ranks.
- Switch from that HTTP/1.
As Google evolves and becomes faster, it wants your site to improve page speed too. One of the SEO services Cardiff state that by switching to HTTP/2 you will drastically improve your site’s speed and automatically boost your ranks. Moreover, it gives you a strong advantage over those sites, which are still hanging on HTTP/1.
- Optimize images.
This is also about your site’s speed. Minimize redirects, check their sizes, delete plug-ins you don’t need. In the majority of cases, when a digital agency Cardiff runs a few simple checks, there are images lacking optimization.
- Avoid buying links.
Buying and selling inbound links is against Google policy, so if it becomes clear that you’re buying links, you will most likely get penalized. However, getting naturally owned links is hard and it takes longer, so this part of black hat SEO is still really popular. Most likely, no Cardiff SEO expert will offer you this practice, so you should do it at your own risk.
- Avoid plagiarism.
Duplicate content is a strong NO. If you see a good material, you could rewrite it, write a review on it with an active link, but don’t just copy content. Google views it as a big minus and if your site has plenty of it, you’ll get penalized. Inevitably.
- Don’t forget to make your site mobile-friendly.
Actually, mobile stuff is important even if you think that 90% of your viewers are using desktops. That is because Google is now going mobile-first indexing, which leaves you no choice. You have to go mobile. On the other hand, as the majority of searches are now made via smartphones, it is really a good idea.
- Include diversified content.
This is another example of SEO being there for real people. Sites that include videos and different formats of content have 4.8% higher conversion rate than their competitors who don’t implement those practices. Even a newbie online marketing freelancer knows that rich content gets higher ranks. Plus, including a video is a chance for you to use more keywords and increase your audience.
- Check your broken links.
Those are the worst. No one really wants to see that big “404 error”. Luckily, you can check if there are any broken links on your site with simple free tools.
- Add that contact page.
That’s official, Google trusts sites with a legit contact page more, thus, it ranks them higher. It won’t hurt to add an address and your phone number, a small price for a higher rank.
To sum it all up, if you want to improve your site’s ranks, start making it more human-friendly. If you take your time and forget Google bots, focusing on your read audience and what they need, you will see the improvements. Remember that getting high ranks fast by undermining user experience is not an option.